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AllSaints plans to expand the GTR footprint of the sunglasses category

All saints has plans to expand the global footprint of the travel retailer sunglasses category.

A recent addition to the London-based eyewear specialist MondotticaThe brand’s portfolio gave a preview of the brand’s new range at the TFWA World Exhibition 2023 in Cannes.

AllSaints sunglasses are currently used in travel retail Condor ferries And Brittany ferries and discussions are ongoing with major travel retailers, with further promotions imminent.

Mondottica National Accounts Manager – Sunglasses and Travel Retail, Louise Porte, said: “As a brand, AllSaints is known for its distinctive silhouettes, meticulous attention to detail, sustainable practices, cultural influence and a unique design philosophy. The sunglasses follow all these principles.

“Age is not relevant to AllSaints, making it a perfect fit for the travel industry. The AllSaints sunglasses are for customers who want something cool, a little edgy and definitely something different. At the same time, the brand offers a high-quality, sustainable product at an affordable price.

“With AllSaints already popular and well established in domestic markets in the UK, Europe, US and Asia, we are ready to bring the excellent AllSaints sunglasses to the global travel retail channel.

“We are very excited to be launching sunglasses from such a quality British brand that is known and loved worldwide. The travel retail channel gives us the opportunity to reach so many customers who are looking for quality, durable sunglasses with fashionable styling.”

The new AllSaints eyewear range includes gender-neutral sunglasses in tortoiseshell and colored acetate finishes. Made from Eastman Acetate Renew and featuring UV 400 protection lenses, each style includes durable and luxurious five-barrel hinge components engraved with the AllSaints logo.

AllSaints sunglasses feature custom branded hinges, beveled edges and fine metal detailing. Each goggle style features AllSaints signatures, such as hexagonal bolt-shaped studs on the temples and hinges that conclude the AllSaints name. An integrated end piece and plate on the hinge are adorned with the AllSaints logo in the brand’s distressed metal finish.
The packaging for the collection features a bag made from recycled vegan leather and a lens cloth made from 100% recycled polyester.