Al-Shamrani increases capacity and modernizes flexo press technology with BOBST VISION CI

From left to right Khaled Joundi, Mr Ali M. Al Shamrani, Mr Hussein Algeyoushi

ALI M. AL SHARANI COMPANY FOR INDUSTRY (‘Al-Shamrani’), based in Riyadh, Saudi Arabia, is a leading manufacturer of flexible polyethylene (PE) packaging for the Saudi market. To modernize production and increase capacity, Al-Shamrani has invested in a new BOBST VISION CI flexo press.

Founded in 1994, the company has grown through investments of more than 120 million riyals (SR). The 25,000 m2 facility features 28 integrated production lines for film, printing, cutting and processing equipment, with more than 120 employees within the company. In addition to supplying PE packaging to the food market, Al-Shamrani prints on all PE, polypropylene (PP), laminate, biaxially oriented polypropylene (BOPP) and molded polypropylene (CPP) products.

Mr. Ali Muhammad Al-Mashmarani, Managing Director at Al-Shamrani, explains the driving forces behind the company’s latest investment: “In 2019, we purchased our first BOBST machine, an EXPERT CI flexo press. Having seen the stability and performance this brings to our production workflows, when it came time to add a new machine to our range, we knew BOBST was the right partner for it. BOBST has a great reputation within the industry, and the quality of its products backs that up.

“Like many packaging processors around the world, we are keen to expand our capacity and shorten our lead times, without sacrificing quality for our customers. The packaging market is highly competitive and we must take advantage of every competitive advantage. That is what BOBST offers our company, so the VISION CI flexo press was the ideal choice.”

The BOBST VISION CI is an industry-leading solution designed to deliver unrivaled efficiency and performance for all flexographic production lengths, on a wide range of substrates. Renowned for its best-in-class price-performance ratio, the press is an ideal choice for processors looking for a powerful, reliable and cost-effective flexographic production tool.

Making the press as versatile as today’s packaging converters, the VISION CI press is a highly modular concept that allows for quick installation and start-up, making it an ideal choice for companies looking to streamline their packaging production operations.

Mr Al-Mashmarani added: “At Al-Shamrani we operate 24-hour shifts in five different departments, so there are a lot of moving parts to consider when making an investment. We have two main drivers here: we wanted to modernize our production with the latest flexo press technology and increase our capacity for more production in less time. It’s clear that improved automation is critical, and BOBST VISION CI definitely delivers. The press is equipped with automatically opening and closing bearings and a pre-tension system. Ease of use means we have an extremely fast machine start-up time, user-friendly access to all print decks and easy maintenance.

“Since installing the machine we have already seen very clear benefits for our business. Thanks to training from the BOBST technical team, our employees can work well with the new machine. Our production capacity has increased significantly and as a result we can hire more jobs and increase our business turnover. In addition, we have also been able to attract new customers because we can meet new, more complex market demands. The investment gives us greater stability and strength as we evolve to meet growing market needs.”

Looking ahead to the future, Al-Shamrani aims to achieve balanced growth in line with the Saudi Vision 2030 program, which aims to increase the economic, social and cultural diversity of the region. The company sees the benefit of the BOBST VISION CI as the key to unlocking this growth.

With superior press design and quality, highly efficient drying capabilities and easy-to-use controls, the BOBST VISION CI flexographic press offers unparalleled reliability and performance. Its innovative features and advanced automation make it an indispensable asset for companies like Al-Shamrani, helping them meet changing customer demands, reduce waste and improve the productivity of their operations.