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UFC named combat sports’ most valuable commodity, WWE ranked #2, AEW ranked #3

The UFC has proven to be the most successful combat sports entity currently active, while WWE appears to be the top dog in professional wrestling.

In their report, Forbes lists the most valuable combat sports promotions of 2024, with UFC taking the top spot overall with a valuation of $11.3 billion.

WWE is in second place with a valuation of $6.8 billion, more than three times the value of AEW, which takes the bronze medal with a valuation of $2 billion.

It is estimated that WWE will generate $1.3 billion in revenue by 2023, easily surpassing AEW’s estimated $250 million.

The full rankings are as follows:

1: UFC ($11.3 billion)
2: WWE ($6.8 billion)
3: AEW ($2 billion)
4: ONE Championship ($1.3 billion)
5: Matchroom Boxing ($850 million)
6: PFL ($690 million)
7: Top Boxing ($630 million)
8: Premier Boxing Championship ($600 million)
9: Golden Boy Promotions ($450 million)
10: Combate Global ($120 million)