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Kia launches custom NBA display themes for the North American market


Display Themes is a customized service that supports a personalized vehicle experience, allowing users to customize the colors and graphics of the cluster and infotainment displays, as well as animations that appear when the engine is turned on and off.

Kia has launched a service in the North American market that allows users to customize the design of their in-car clusters and infotainment displays.

On April 19, the Korean automaker announced that it has launched 30 “Display Themes” designs for each NBA club ahead of the start of the NBA playoffs in North America.

Display Themes is a customized service that supports a personalized vehicle experience, allowing users to customize the colors and graphics of the cluster and infotainment displays, as well as animations that appear when the engine is turned on and off.

According to the automaker, customers can access the Kia Connect Store and use over-the-air (OTA) software updates to purchase their favorite NBA club display themes and apply them to their in-car displays.
Kia, which first introduced the display theme on the all-electric EV9 in North America on April 9, plans to expand it in Korea in the second half of this year, focusing on vehicles equipped with the next generation infotainment system. ccNC’ and over-the-air software update functions.

Kia has developed a display theme to accelerate the transition to SDV (Software Defined Vehicle) and provide a personalized vehicle experience tailored to customer tastes by expanding product selection.
Pablo Martinez, senior vice president of Kia’s CXD Business Unit, said: “With the launch of Display Themes, customers can personalize their vehicles even after they purchase them, and we will continue to introduce more themes, innovative brand collaborations, and industry-leading digital features.”

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