Teams are intrigued by Bronny James because of his financial impact

Bronny James, the son of Los Angeles Lakers superstar LeBron James, is a hot topic in basketball these days. He’s made himself eligible for the upcoming NBA draft, even if he wasn’t particularly impressive this season for a struggling University of Southern California Trojans team.

He struggled mightily with his shooting, averaging just 4.8 points per game, and his playing time was limited even though the Trojans only went 15–18 and needed players to step up.

But the younger James has done relatively well so far in the NBA draft combine in Chicago. While there, ESPN’s Adrian Wojnarowski said teams are interested in drafting him, perhaps not so much for his potential, but for the financial windfall he could bring.

“If Bronny James is going to have an impact for organizations, not just in basketball but possibly in business, he will almost certainly start in the G League,” Wojnarowski said. “He will provide merchandising to the G League arenas. All this makes him an attractive player, whether in the late first round or in the second round. His chance to play in the NBA is definitely there.”

Last year, a report from Forbes said that the team that drafts the 19-year-old will see his market valuation “skyrocket” and possibly double “virtually overnight.”

Of course, another reason teams might want to use the younger James is to entice his father to play alongside him, something he has said he wants to do. However, the elder James is widely expected to remain with the Lakers even if he opts out of his current contract this summer.