Victorian Creative Cities Network launches Creative State of Mind campaign to celebrate Victoria’s four UNESCO Creative Cities

Words from Staff Writer

The Victorian Creative Cities Network’s new marketing initiative will focus on Melbourne (Literature), Geelong (Design), Ballarat (Craft & Folk Art) and Bendigo city and regions (Gastronomy).

Introduce Creative state of mind – the new marketing campaign launched today by Victorian Creative Cities Network (VCCN) aims to showcase Victoria’s four UNESCO Creative Cities.

Stay informed about what’s happening in and around the region here.

The only state in the world with four UNESCO Creative Cities; Melbourne under the umbrella of Literature, Geelong for Design, Ballarat for Crafts and Folk Arts and Bendigo City and Regions in Gastronomy; its representative arm, the Victorian Creative Cities Network, is on track to further raise Victoria’s profile as a hub for artists, makers and creatives. Below the Creative state of mind initiative, the VCCN will champion the four UNESCO Creative Cities and build Victoria’s story as a global creative leader.

Under the international UNESCO program, leading cities are recognized for their culture and creativity that contribute to sustainable development. The VCCN works collaboratively to promote local, regional and international opportunities that deliver economic, social, environmental and cultural benefits to the cities of Melbourne, Geelong, Ballarat and Bendigo. Creative state of mind campaign to promote each city’s intention.

Melbourne was named a UNESCO Creative City in 2008, the second city in the world to be recognized as one City of Literaturethanks to the breadth, depth and vibrancy of its literary culture, as evidenced by its world-class libraries, bookstores, events and publishing houses.

Geelong became the second Victorian city to receive the UNESCO designation in 2017 City of design Geelong is recognized for its commitment to creating a thriving, prosperous and socially inclusive city through its reinterpretation of urban spaces. Geelong Design Week highlights these features each year, with spaces such as Geelong Arts Centre, Geelong Library and Heritage Center and Platform Arts involved in the activation.

Two years later, Bendigo and Ballarat were recognized for their creative contributions. Bendigo and surrounding regions joined the network as the City of gastronomy for their leadership in sustainability, food production, climate change, primary production, First Nations food and fiber, and innovation. Ballarat was declared the City of crafts and folk art in response to the city’s celebration of traditional crafts and protecting lost and forgotten skills with the opening of Center for rare arts and forgotten crafts to further promote this development.

Each UNESCO Creative City has contributed to the wider economic and reputational status of Victoria’s creative industries. In total, Victoria’s creative industries contribute more than $38 billion to the state’s economy, with creative workers making up almost 9% of Victoria’s total workforce. The Creative state of mind The campaign is targeting growth based on these figures with the aim of capturing Victoria’s creative spirit and encouraging visitation and engagement within the Creative Cities Network.

More information about the UNESCO Creative Cities can be found here.